Led end-to-end product design for a high-volume fintech application as sole designer for most of its lifecycle. The brief was deceptively simple: build something people could trust with real money. In a space dominated by visual noise, I pushed in the opposite direction — clarity over spectacle, confidence over complexity. Core interaction patterns stayed stable across 3+ years and multiple product generations. The product now processes $2B+ in transaction volume.

Developed Garden's full brand identity from scratch over two years, working directly alongside the founders. The brief was to build a brand that behaved like the product — quiet, confident, and built to last. In a fintech space that defaults to hype, we went the other way: restrained typography, negative space, and an authentic visual language rooted in materiality rather than digital spectacle. The system covers visual identity, social graphics, video content direction, and tone of voice. Key launch content reached 200K+ combined impressions from a 10K-follower account.

Replaced a fragmented component library with a token-based design system built for scale. Every value in Figma is now a token — no raw numbers anywhere. The handoff pipeline connects Figma directly to Storybook, giving developers component-level parity with the design. Claude Code generates component variations against the token set, enabling rapid design exploration without breaking consistency. The result is a flywheel: design ships faster, code quality stays high, and the gap between what's designed and what's built is near zero.

Led product design for cb.xyz from initial concept to v1 in under two weeks — taking the product through definition, interaction design, and first developer handoff. Working with a familiar team and clear constraints, the focus was on speed without creating future drag. The app and marketing site were designed as a single cohesive system: modular, motion-based, and deliberately low on surface complexity. Leveraged patterns from previous large-scale product work to move fast without sacrificing quality.

Some projects are about shipping. This one is about thinking. Lightspeed is a self-initiated design exploration — no client, no deadline pressure, just a problem I found worth solving and a process made fully visible. Every decision is documented: what I saw, what I considered, what I cut and why. If the other sections show what I ship, this one shows how I get there.